Outdoor digital advertising needs a different approach to ads created for other media, so you can follow our dos and don’ts to ensure you develop the best advertising for your brand.
Big Font Dos
- Create one idea with a simple, bold statement
- Best visuals consist of one headline, one logo and one image
- Use simple, bold, san serif fonts, and remember it should be readable from 5 metres
- Tell the audience what you wish them to do.
- Keep it simple and limit elements of animation to attract attention.
- Try to keep your message under 10 words
- Choose a text colour that contrasts with the background your audience can be over 80 metres away
- Increase ‘line thickness’ as thin lines will tend disappear as distance increases
- Use dark background with sharp and contrast colours for copy
- Use original hi resolution, quality photographs (300dpi)
- Select photographs which have depth and focus with bright images and vivid colours for maximum contrast
- Aim to make a small object large as opposed to a large object small
- Carefully view your work for any errors and misspellings
- Create content specific to the location and environment
Big Font Don’ts
- Do not use fancy fonts
- Do not overcomplicate the ad with too many messages
- Do not use small text
- Do not rely on low resolution imagery
- Format: JPEG, PNG, GIV or SVG
- File size: 1,600 x 800 pixels
- Actual screen size: 6 metres x 3 metres
- Colour setting: RGB
- Resolution: 72 dpi
- Total colours: 65,536/colour (281 trillion)
For more information about developing your digital billboard campaign with Big Font Media, contact Chris 0407 711 816. Email Big Font today.